We recorded impressive growth during the past financial year, thanks to the execution of a multi-faceted plan, which involves many fundamental steps taken to strengthen the brand.
Strong Focus on New Products
Last year, we introduced 143 new products (349 with various sizes and colours), this year we have already introduced 222 (507 with sizes and colours).
Investment in the Expansion of Capacity and Infrastructure
The much needed expansion of Unit 1 – Vasai is now complete and has augmented production capacities and will help reduce lead times. We have acquired land next to Unit 2 as well as Unit 5 in Palghar and construction will begin shortly. We have also acquired more office space next to our current head office, thereby effectively doubling our space to accommodate a new and improved training center as well as new sales staff.
Display Centers and Branding
Through our National Display Centers (almost one opens each month) we reach all parts of the country. These display centers allow customers to experience the products first hand as well as double up as training centers for carpenters and technicians.
Enhancing Customer Service
The value we offer customers has been increasing each year and we have become an asset to the Indian furniture industry. This is possible because we are fortunate to have good people, a team-based philosophy and great customers who have supported us through the years.
Towards a Promising Future
As an Indian company with manufacturing infrastructure, we find ourselves with the best potential in a sunrise industry. Our ability to develop products quickly and new releases coming out every week, will sustain us as India’s most innovative and dynamic furniture fittings company.